Asus is selling almost one million Nexus 7 tablets per month

15 Nov

Asus‘ CFO David Chang said earlier today that the company is selling almost one million Nexus 7 tablets every month. Although Google hasn’t yet released the official sales numbers for its seven-inch Nexus 7 tablet, the electronics maker managed to beat the most optimistic sales estimates.

Asus said that its notebook computer range was performing steadily at roughly five million shipments per month, but that tablet sales increased from 800,000 in the second quarter, to about 2.3 million shipments in the third quarter.

Speaking to the Wall Street Journal, Cheng added: “At the beginning, it was for instance 500,000 units a month, then maybe 600,000 to 700,000 units. But for September, it was very close to one million devices sold.

Overall, Asus expects that in the fourth quarter, tablet sales will rise by about 13 percent to a little over 2.58 million shipments.

The numbers could reach as many as 10 million units sometime in 2013. But not everybody is as optimistic, however. Some wireless industry analysts say that those sales projections are a bit inflated by some accounts.

Still, the numbers are a long way off from Apple’s sales of 14 million iPads sold just in the third quarter, but it’s a start, nevertheless.

And Cheng’s comments follow Google’s recent release of two new Nexus devices– a ten-inch tablet and smartphone, to join the seven-inch Nexus 7 tablet, which has a base-model price of just $199.

The Nexus 10 tablet is priced at $399 for the 16 GB model, and the 32 GB model costs $499. Meanwhile, the new Android-based Nexus 4 smartphone will retail for $299. The new devices will all go on sale in mid-November.

In other mobile news

Nokia said earlier today that it plans to start selling its widely anticipated new range of Lumia smartphones just in time for the holiday shopping rush.

This will kick off the campaign with products going on sale in Europe later this week and then following up with a $99 offering for U.S. customers.

The Lumia device lineup, which runs Microsoft’s new Windows 8 operating system is the centerpiece of the handset maker’s attempt to regain some lost footing in a global mobile-device market that it once dominated.

The new Lumia line, including the higher-end 920 device and even the lower-priced models, was first introduced publicly last month and Nokia has been slowly releasing marketing details since then.

Nokia’s senior sales manager for the U.S., Chris Weber, said that the combined marketing cost of the Lumia launch will be larger than any previous Nokia launches.

That includes money spent by Nokia itself, a few telecom operators and Microsoft.

Overall, the Lumia 920 will go on sale first at consumer electronics retailers and telecom operators in France and the U.K. this week, and will then appear in other countries, including the U.S., Russia and Germany later in November.

“We will launch in most markets where we have announced this product’s availability before Thanksgiving,” said Mike Weber, a key manager of Nokia CEO Stephen Elop. Both Elop and Weber worked for Microsoft before joining Nokia.

Earlier yesterday, Nokia unveiled a key element in its U.S. selling strategy when it announced that the Lumia 822 will be sold exclusively through U.S.-based carrier Verizon Wireless. Priced at $99 on a two-year contract, the 822 is considerably cheaper than the most affordable version of Apple new iPhone 5, which costs $199 on a two-year contract.

It also costs less than the 4G-enabled Samsung Galaxy SIII device, which costs $199 on a two-year contract. AT&T earlier this month said it will sell the Lumia 920 flagship device in the U.S., but has yet to announce what it will cost.

But consumer electronics retailer Best Buy put the price of the new device at $149 on a two-year contract with AT&T, although it later removed the device from its website.

The Verizon deal is significant simply because it expands Nokia’s reach in the United States where it has lost ground to rivals after several years ago when it misjudged consumer’s interest for more sophisticated smartphones.

Nokia previously worked most closely with AT&T, selling its former flagship device-— the Lumia 900, exclusively through that operator’s stores. However, sales of that product failed to impress anybody following its March launch.

In the third quarter, Nokia sold only 300,000 devices in North America. The handset maker hopes that its new lineup of devices, which also includes the 820 and 810 smartphones, will be greeted with a warmer reception from consumers.

In the U.S., the 920 and the 820 will be offered exclusively through AT&T, while the 810 will be sold by Deutsche Telekom’s T-Mobile USA subsidiary.

Weber said that those exclusivity deals with U.S. carriers are an important part of Nokia’s strategy in the U.S. and ensures that the company gets proper marketing support from its partners.

“I feel great about the support we are getting from wireless carries in the U.S.,” Weber added. While the new Lumias are key for Nokia, they are also an important element of Microsoft’s attempt to run with Apple and Google in a smartphone operating system battle that is heated.

Microsoft is a relatively late entrant to this war, and it is banking heavily on the ability of Nokia and other phone makers to help boost the appeal of Windows 8.

The new Windows Phone 8 operating system has been billed as having several improvements over previous versions of Microsoft’s software for smartphones.

It’s compatible with more advanced hardware, such as high-definition screens and faster processors, and supports Near Field Communications, a wireless technology that makes it possible for phones to transmit data merely by tapping or waving near other terminals equipped with the technology.

A real concern for Microsoft and its partners has been the relatively few number of third-party applications that have been developed for its smarpthone operating system. On Monday, Microsoft said its smartphone platform now counts 120,000 different applications and that it will be able to offer 46 out of the 50 most popular apps on rivaling platforms such as Apple’s iPhone and Google’s Android operating system.

New Windows phones are also compatible with the new Windows 8 software for tablets and computers, which means that certain applications will function on both operating systems.

In other mobile news

It sure looks like the 32 GB version of Google’s Nexus 7 tablet has moved from rumor to reality, at least according to one blogger, who says his local Office Depot has one in stock for just $250. But only one in stock.

The 32 GB configuration of the device has been talked about for a while now, with, most recently, reports of price cuts to the 16 GB model in the U.K. fueling speculation of the arrival of a beefier Nexus 7.

Overall, some industry observers had expected Google to unveil the new device today at a big Android event in New York City, which has since been canceled because of Hurricane Sandy.

Now Joe Wilcox over at betabeat is reporting the availability of the device at his hometown Office Depot, with the 16 GB incarnation going for a dropped-down price of just $200.

So what gives you ask? Well, as of this writing, Office Depot’s website lists both the 16 GB and 8 GB versions as “not available for purchase at this time.” We checked several retail sites on Oct. 25 and we found the 16 GB version being offered for $250.

Wilcox does note that the 16 GB version is now available online at GameStop for $200, and so it seems to be true. And now some are expecting others stores to follow through as well.

Google may have cancelled the New York Android event because of Hurricane Sandy, but that may not stop retailers from going ahead with plans to sell the device. The channel isn’t easily stopped, particularly when there is chance to get in front of competitors with a hot product. And Hurricane Sandy might even be a sales booster on the west coast.

Along with the 32 GB Nexus 7, Google was expected to announce on today a ten-inch version of the Nexus tablet, as well as a $99 tablet and a new Nexus smartphone, the Nexus 4 from LG.

Regarding the 32 GB version of the Nexus 7 tab, Reisinger noted on Thursday that Google has not confirmed that it will launch a 32 GB Nexus 7. But now Apple has announced an iPad Mini that is competing directly with Google’s tablet.

Apple’s slate comes in 16 GB, 32 GB, and 64 GB flavors. The Nexus 7, with only 8 GB and 16 GB, looks rather slim on storage in comparison.

Look at this the way you like it, Google is still winning on the pricing war. The $249 Nexus 7 costs $80 less than the starting price of the iPad Mini of $329.

If Google does deliver a 32 GB Nexus 7 for the $249 price, it would put Google even further ahead on price competition.

In other mobile news

Always being proactive in what’s best for its citizens, Australia’s National Broadband Network (NBN) is being positioned as a catalyst in accelerating economic and technology growth in the Asian markets following the release of a government white paper called Australia in the Asian Century.

The NBN is at the core of one the national objectives of the white paper to make Australia’s wireless communications infrastructure and markets world leading and support the rapid exchange and spread of ideas and commerce in the Asian region.

The white paper places the NBN as a core part of the Gillard Government’s productivity agenda. Australia’s trade links with Asia will be about 31.5 percent of GDP by 2025, up from one-quarter in 2011, according to Australia’s government.

“It’s simply a platform that will underpin our engagement with Asian countries and allow Australia to realize the enormous potential of our region,” said Australia’s Minister for Broadband, Communications and the Digital Economy, Senator Stephen Conroy.

“The White Paper highlights the overall importance of the National Broadband Network in supporting our engagement with Asian countries, whether it’s supporting education and business, or investing in and taking advantage of new technology,” Conroy added.

While the white paper discusses the telecom sectors’ recent reforms including the structural separation of Telstra as setting up a more competitive environment, it doesn’t mention connectivity to Asia outside of the NBN’s domestic infrastructure or outline technology engagement strategies with our Asian neighbours in depth.

The white paper also notes that the NBN would help facilitate education for students to undertake Asian studies and Asian language courses, while strengthening Australia’s productivity performance enabling Australian companies to have better access to Asian markets and ensure Australia can take full advantage of the potential of cloud computing.

“Like Japan, Singapore, and South Korea, the Gillard Government is investing in super-fast broadband because we understand how fundamentally important the digital economy is for Australia’s continued economic growth and social well being,” Conroy said.


Posted by on November 15, 2012 in LAPTOP


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